Google on page factor for Keywords

Key words URL :- First word is best, second is second best, etc.

Keywords in Domain Name:- Same as in page-name-with-hyphens

 

For header

 

Key words in Title tag:- Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.

 

Keyword in Description meta tag:- Shows theme - less than 200 characters.
Google no longer ‘relies’ upon this tag, but will often use it.

 

Keyword in Keyword MetaTag:- Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do